Logo for Innovation Room

The Innovation Room at GlobalSpec, (now IHS Engineering360) was designed to be a comfortable, inviting, space where employees could go to brainstorm, conduct research and hopefully generate new ideas for the company. When the room was ready to be dedicated, I was tapped to design a logo and signage for the room.

As I explored ideas for the logo, I was looking for a way to convey a sense of ideas taking wings in a lively dynamic and colorful way. I also wanted to evoke some qualities of logic and design as the focus of GlobalSpec is the engineering space on the web.