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E-Newsletter GlobalSpec: Specs & Techs Winner of the In-Box Awards for 2010 for B2B Eletter Excellence

In Down Times, GlobalSpec Directs U 2 Revenue

By Steve Smith, Digital Media Editor for min, min’s b2b and Minonline.com

The line of e-newsletters is dubbed DirectU2 and GlobalSpec just expanded the inventory of 56 titles to 60 as it pushes 7.6 million subscriptions. The flagship DirectU2 Techs & Specs e-letter boasts 1.2 million subscribers, but even the nano-targeted titles like DirectU2 Shock, Vibration & Noise and DirectU2 Pump Technology have between 50,000 and 130,000 subscribers.